THE PITCH
Well this week as been a little hectic trying to get everything organised for the radio programme pitch. For one of the modules on the course we needed to work within groups to produce a radio programme. But before we can go ahead and make the programme we need to sell our idea to a panel. For this project I am working in a group of three with Simon and Kate. Our programme idea is about sleep disorders focusing on 'Insomnia'. The programme will be in the style of an informative documentary which will include an interview with a doctor, some popular culture, some historical information and some facts.
As head researcher of the team it is my responsibility to gather plenty of content for the radio programme. Before pitching our programme idea I researched the radio station we were pitching too, which was BBC Radio 4.
The first thing I wanted to find out was how popular radio 4 is and how many listeners’ they reach. I found this information by going to the RAJAR website which is similar to the BARB website except BARB collects the data ratings for television and RAJAR collects the ratings for radio. I found out that during the September days in 2007 BBC Radio 4 reached 9,262000 listeners’.
Our target audience for the programme is mainly women and therefore after researching the programmes on BBC Radio 4 an ideal time would be to broadcast the programme around 8pm after ‘Women’s Hour Drama’ a time when the majority of listeners’ will be women. Also because ‘Women’s Hour’ was rated 3rd top programme last week and regularly features within the top ten programmes.
Simon is the group editor and will edit the programme’s content together and Katie is the group’s producer and it is her responsibility to handle the budget and take an over all look on the programme’s development ensuring everything is coming together.
After the pitch some of the panel members made a few suggestions on how we could improve our programme. One suggestion was to include facts about animal sleeping patterns. This is something that we have chosen to include in the programme.
Overall I think our pitch went well, we all made a good contribution to the presentation and it’s content. I think we all came across confident, if I was going to improve anything about our presentation / pitch it would be to make the power-point presentation a little more exciting rather than using just white slides and black text. The reason we chose to just have white slides with black text is because its clear for the panel to read.
Also this week I began researching material to include into my Power-Point presentation for part of the module BC1001. I have decided to look at the roles of OFCOM, BBC, and BBFC in protecting children. The reason I chose to look at this area is beacsue there is alot of content and regualtions involved with protecting children and I thought that it would be an interesting area to research and present. I will be able to apply the skills that I developed from being the head researcher in the group project to this assignment again taken on the role of researcher but also the role of producer and director.
As head researcher of the team it is my responsibility to gather plenty of content for the radio programme. Before pitching our programme idea I researched the radio station we were pitching too, which was BBC Radio 4.
The first thing I wanted to find out was how popular radio 4 is and how many listeners’ they reach. I found this information by going to the RAJAR website which is similar to the BARB website except BARB collects the data ratings for television and RAJAR collects the ratings for radio. I found out that during the September days in 2007 BBC Radio 4 reached 9,262000 listeners’.
Our target audience for the programme is mainly women and therefore after researching the programmes on BBC Radio 4 an ideal time would be to broadcast the programme around 8pm after ‘Women’s Hour Drama’ a time when the majority of listeners’ will be women. Also because ‘Women’s Hour’ was rated 3rd top programme last week and regularly features within the top ten programmes.
Simon is the group editor and will edit the programme’s content together and Katie is the group’s producer and it is her responsibility to handle the budget and take an over all look on the programme’s development ensuring everything is coming together.
After the pitch some of the panel members made a few suggestions on how we could improve our programme. One suggestion was to include facts about animal sleeping patterns. This is something that we have chosen to include in the programme.
Overall I think our pitch went well, we all made a good contribution to the presentation and it’s content. I think we all came across confident, if I was going to improve anything about our presentation / pitch it would be to make the power-point presentation a little more exciting rather than using just white slides and black text. The reason we chose to just have white slides with black text is because its clear for the panel to read.
Also this week I began researching material to include into my Power-Point presentation for part of the module BC1001. I have decided to look at the roles of OFCOM, BBC, and BBFC in protecting children. The reason I chose to look at this area is beacsue there is alot of content and regualtions involved with protecting children and I thought that it would be an interesting area to research and present. I will be able to apply the skills that I developed from being the head researcher in the group project to this assignment again taken on the role of researcher but also the role of producer and director.
posted by Keely @ 10:09
2 Comments:
At 9 January 2008 at 05:15 ,
Kim Brooke said...
Hi Keely,
This is another good blog entry, although I've read it twice and can't see the actual subject of the Pitch in there. Is it too late to add that? I checked all the links and they all work fine. Kim
At 24 January 2008 at 14:27 ,
Kim Brooke said...
Spotted that you added the title.
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